futurejournalismproject
futurejournalismproject:

Recently, In Advertising
"There are things in there editors won’t like, and things in there that publishers won’t like," a Condé Nast editor tells AdAge about the company’s decision to formalize its native advertising policies.
An approximately 4,000-word internal document is currently circulating the company, AdAge reports, that “not only delves into advertising but also provides standards and practices around certain legal and privacy concerns, including how the company will handle consumer data.”
Condé Nast includes publications such as Wired, Vogue, The New Yorker and Vanity Fair among many others.
Other large publishers, such as Hearst (Cosmo and Esquire) and Time, Inc (Time, People and Sports Illustrated), are sticking to more general guidelines and making case-by-case decisions on native ads and their formats.
Meantime, Time magazine and Sports Illustrated are breaking a magazine industry taboo by selling advertising on the covers of their print editions.
As The New York Times notes:

[T]he Time and Sports Illustrated cover ads appear to violate the guidelines of the American Society of Magazine Editors, the influential trade group that awards the National Magazine Awards. The first rule in its guidelines for magazine editors and publishers is, “Don’t print ads on covers.”
"The cover is the editor and publisher’s brand statement," it says. "Advertisements should not be printed directly on the cover or spine."

That said, print newspapers such as the Financial Times and the Wall Street Journal run ads on their front pages, and ads on the home pages of magazine and news sites are pretty much the norm.
"You can either say this is a groundbreaking decision to put ads on covers after 91 years in the business," Norman Pearlstine, Time Inc’s chief content officer, tells AdAge, ”or you can say this is a relatively modest reference that catches up to what’s going on in the industry.”
We go with the latter with the caveat that it will be disappointing when our best magazine covers are covered in ads.
Image: Vintage Youtube by Moma, a Brazilian advertising agency, as part of a 2010 “Everything Ages Fast” campaign.

futurejournalismproject:

Recently, In Advertising

"There are things in there editors won’t like, and things in there that publishers won’t like," a Condé Nast editor tells AdAge about the company’s decision to formalize its native advertising policies.

An approximately 4,000-word internal document is currently circulating the company, AdAge reports, that “not only delves into advertising but also provides standards and practices around certain legal and privacy concerns, including how the company will handle consumer data.”

Condé Nast includes publications such as Wired, Vogue, The New Yorker and Vanity Fair among many others.

Other large publishers, such as Hearst (Cosmo and Esquire) and Time, Inc (Time, People and Sports Illustrated), are sticking to more general guidelines and making case-by-case decisions on native ads and their formats.

Meantime, Time magazine and Sports Illustrated are breaking a magazine industry taboo by selling advertising on the covers of their print editions.

As The New York Times notes:

[T]he Time and Sports Illustrated cover ads appear to violate the guidelines of the American Society of Magazine Editors, the influential trade group that awards the National Magazine Awards. The first rule in its guidelines for magazine editors and publishers is, “Don’t print ads on covers.”

"The cover is the editor and publisher’s brand statement," it says. "Advertisements should not be printed directly on the cover or spine."

That said, print newspapers such as the Financial Times and the Wall Street Journal run ads on their front pages, and ads on the home pages of magazine and news sites are pretty much the norm.

"You can either say this is a groundbreaking decision to put ads on covers after 91 years in the business," Norman Pearlstine, Time Inc’s chief content officer, tells AdAge, ”or you can say this is a relatively modest reference that catches up to what’s going on in the industry.”

We go with the latter with the caveat that it will be disappointing when our best magazine covers are covered in ads.

Image: Vintage Youtube by Moma, a Brazilian advertising agency, as part of a 2010 “Everything Ages Fast” campaign.

blue-jean-tear-rayban-stare
wanderlusttour:

How To Backpack Europe
Here is my new, updated itinerary. I just wanted to put this on my blog to help potential travelers out.
This is basically an, “if I could do it all again, this is how I would do it” itinerary. I just omitted a few pointless stops that I had made and added a couple cities that I could’ve easily went to. But this is more or less what I did this past summer. And if you don’t know already, I did this trip in 80 days, and for less than $6000
For those who are new to my blog you can easily find everything I’ve written about my travels in Europe by using the drop-down menu that says “Wanderlust Tour: Europe”. I hope everything that I’ve posted can inspire you to travel and help you plan your next big trip! Feel free to ask any questions as well.

1. Istanbul (Turkish Airlines is a fantastic airline that consistently has the lowest fares to Europe. Plus, they give you a free, long-enough-to-leave-the-airport-and-explore-the-city, stopover in Istanbul. It’s like getting a free trip! I highly recommend flying Turkish Airlines when traveling to Europe!)2. Rome3. Naples4. Positano5. Florence6. Tavarnelle Val Di Pesa/Barberino7. Siena8. Pisa9. Venice10. Milan11. Tirano12. Chur (Take the Bernina Express from Tirano to Chur. The Bernina Express is an incredibly scenic, UNESCO World Heritage site that you don’t want to miss!)13. Interlaken14. Lauterbrunnen and surrounding area (I recommend Murren, Gimmelwald, Wengen, and Männlichen)15. Bern16. Lucerne17. Basel18. Colmar19. Strasbourg20. Zurich21. Vienna22. Bratislava23. Budapest24. Salzburg25. Munich26. Schwangau (Neuschwanstein Castle)27. Rothenburg ob der Tauber28. Frankfurt29. Cologne30. Prague31. Oświęcim/Auschwitz32. Krakow33. Berlin34. Copenhagen35. Malmö36. Oslo37. Amsterdam38. Brussels39. Paris40. London41. Inverness42. Edinburgh

(Q: Why isn’t Spain included? A: Spain is huge, and far from the rest of Europe. Madrid is 12 hours away from Paris! If I had had a bigger budget and more time, I would’ve gone. But to be honest, Spain is a huge trip in and of itself. If you’re tight on cash and time, just save it for another time!)
Quick links on my blog:My Photos From My TripFrequently Asked QuestionsTravel TipsHow to Pack for Europe (Minimalist Style)

wanderlusttour:

How To Backpack Europe

Here is my new, updated itinerary. I just wanted to put this on my blog to help potential travelers out.

This is basically an, “if I could do it all again, this is how I would do it” itinerary. I just omitted a few pointless stops that I had made and added a couple cities that I could’ve easily went to. But this is more or less what I did this past summer. And if you don’t know already, I did this trip in 80 days, and for less than $6000

For those who are new to my blog you can easily find everything I’ve written about my travels in Europe by using the drop-down menu that says “Wanderlust Tour: Europe”. I hope everything that I’ve posted can inspire you to travel and help you plan your next big trip! Feel free to ask any questions as well.

1. Istanbul (Turkish Airlines is a fantastic airline that consistently has the lowest fares to Europe. Plus, they give you a free, long-enough-to-leave-the-airport-and-explore-the-city, stopover in Istanbul. It’s like getting a free trip! I highly recommend flying Turkish Airlines when traveling to Europe!)
2. Rome
3. Naples
4. Positano
5. Florence
6. Tavarnelle Val Di Pesa/Barberino
7. Siena
8. Pisa
9. Venice
10. Milan
11. Tirano
12. Chur (Take the Bernina Express from Tirano to Chur. The Bernina Express is an incredibly scenic, UNESCO World Heritage site that you don’t want to miss!)
13. Interlaken
14. Lauterbrunnen and surrounding area (I recommend Murren, Gimmelwald, Wengen, and Männlichen)
15. Bern
16. Lucerne
17. Basel
18. Colmar
19. Strasbourg
20. Zurich
21. Vienna
22. Bratislava
23. Budapest
24. Salzburg
25. Munich
26. Schwangau (Neuschwanstein Castle)
27. Rothenburg ob der Tauber
28. Frankfurt
29. Cologne
30. Prague
31. Oświęcim/Auschwitz
32. Krakow
33. Berlin
34. Copenhagen
35. Malmö
36. Oslo
37. Amsterdam
38. Brussels
39. Paris
40. London
41. Inverness
42. Edinburgh

(Q: Why isn’t Spain included? A: Spain is huge, and far from the rest of Europe. Madrid is 12 hours away from Paris! If I had had a bigger budget and more time, I would’ve gone. But to be honest, Spain is a huge trip in and of itself. If you’re tight on cash and time, just save it for another time!)

Quick links on my blog:
My Photos From My Trip
Frequently Asked Questions
Travel Tips
How to Pack for Europe (Minimalist Style)